Yatra.com: India's got a new travel agent
Bhakti Malik
Campaign details
Brand owner:Yatra.comAgency: McCann Worldgroup IndiaBrand:Yatra.comCountry: IndiaChannels used: Email marketing, Internet – display, Internet – general, Magazines – consumer, Newspapers, Online video, Print – general, unspecified, Public relations, Social media, TelevisionMedia budget: 1 – 3 million
Executive summary
The following is a story of how a travel portal in India, Yatra.com, outshone in a hypercompetitive and commoditized online travel category. A number 2 player made its 'Best Deals'promise more credible in a category where this...