Clear: Hidden Idol
Sajju Ambat
Campaign details
Brand owner: UnileverAgency: Lowe & Partners VietnamBrand: ClearCountry: VietnamChannels used: Events and experiential, Public relations, Social media, Sponsorship - event or propertyMedia budget: Up to 500k
Executive summary
Clear shampoo, was the lead sponsor of Vietnam Idol 2012. Clear wanted the brand message of 'confidence to shine' to be seen in action and be able to measure the effectiveness of sponsorship in urban and rural areas. The challenge demanded innovative thinking.
Strategy: Add an ownable dimension to the show
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