Cadbury Dairy Milk: Happily Married - Chocolate and Mishti (traditional sweet)
Team Pinnacle
Campaign details
Brand owner: Mondelez InternationalAgency: Pinnacle (A Madison Media unit)Brand: Cadbury Dairy MilkCountry: IndiaChannels used: Events and experiential, Games and competitions, Internet - display, Internet - general, Magazines - consumer, Newspapers, Other and ambient media, Outdoor, out-of-home, Point-of-purchase, in-store media, Print - general, unspecified, Product placement, Public relations, Radio, Sales promotion, Social media, Television, Word of mouth and viralMedia budget: 1 - 3 million
Executive summary
India is a sweet-loving nation with an industry the...