Alaska Value: From Home Makers to Microbusiness Owners

This case study describes how Alaska Milk Corporation launched a new low priced product line in the Filipino milk and creamers market.

Alaska Value: From Home Makers to Microbusiness Owners

Viboy Palillo

Campaign details

Brand owner: Alaska Milk CorporationAgency: Lowe PhilippinesBrand: Alaska ValueCountry: PhilippinesChannels used: Events and experientialMedia budget: 500k – 1 million

Executive summary

This is how the Alaska Milk Corporation introduced Alaska Value, a line of low-priced creamers they positioned as the essential ingredient for small food enterprise success, helping mums transform their home kitchens into centres of burgeoning home-based food micro-industries, thus creating a durable and distinct value segment that Alaska Milk Corporation now firmly holds.

The Alaska...

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