iButterfly: Turning the sky into a canvas
Alice Lee
Campaign details
Brand owner: Dentsu Media Hong KongAgency: Dentsu Media Hong Kong LimitedBrand: iButterflyCountry: China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, Thailand, VietnamChannels used: Events and experiential, Internet – display, Magazines – consumer, Newspapers, Outdoor, out-of-home, Point-of-purchase, in-store media, Social media, Television, Word of mouth and viralMedia budget: Up to 500k
Executive summary
Asians are crazy about freebies and savings. While traditional coupons add no extra value to brands, iButterfly is developed to make this dull, unexciting and...