10 Things You Should Know About India

This research from TNS identifies the key trends and features of India.

Ten things you should know about India

Katie Zurita TNS

1. There are many Indias. Not only are the different regions in India distinct in terms of language, cuisine, attire, festivals and interpretations of religion, we also find huge variations in consumer mindsets as a result of socio-economic background - from an upmarket, educated, English-speaking, global sensibility at one extreme to a rooted-intradition, often illiterate, local-language speaking parochial world view at the other.

2. Class distinctions rule.India has always been a highly class-driven society. A mix of income, education and occupation define your 'place' in society, and...

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