Warc Industry Trends Snapshot: Fashion Goes Social - How social media is changing the face of fashion retail

A Warc Trends Snapshot on the influence of social media on fashion. People have always sought peer advice and approval when buying clothes, but social media has now enabled them to find new ways of doing so and, in the process, change the rules of fashion retail and design.
A presence on multiple social platforms is considered essential for designers. They can allow fans to contribute or test new designs by posting pictures and tracking ‘Likes’. And, with consumers posting in-store images of themselves online via mobile, some retailers have installed social media facilities, such as a ‘Tweet Mirror’, to make it even easier. This Warc Snapshot includes the trend's implications and examples of brands ahead of the curve....

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