Telefónica: The Room

Spanish telecom company Telefónica wanted to create a Halloween event in its flagship store in Madrid in order to double visitor numbers for the period and to increase relevance and engagement among 18 to 25-year-old consumers.

Telefónica: The Room

Client Company Name:TelefónicaBrand Name: Flagship StoreAgency:Gmr MarketingCategory: Retail or Trade MarketingTotal Commercial Communications Expenditure: €100,000 and overCountry: Spain

Background

We had to create a Halloween experience for the Telefónica Flagship Store (TFS). Surprising consumers is a big challenge, so our experience had to be something really different. Horror movies are one of Halloween's main icons. We decided to take this idea even further and create the first 4d horror film and project it inside a store. But besides that, being inside the space where this projection was happening...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands