Content marketing 101: Strategy, design, delivery

This report discusses the value of content marketing and how marketers can develop this, covering strategy, design and delivery.

Content marketing 101: Strategy, design, delivery

NewsCred

Introduction

Capturing audiences today requires far more than strong copy and appealing creative. At NewsCred we're keenly aware that brands and agencies are striving to keep up with the rapidly growing need for high-quality content that's both relevant and personalized. So it's with great excitement that we share this content marketing white paper, packed with detailed case studies and how-to tips for your content marketing education needs.

Content marketing has evolved into a $44B industry, and is widely viewed as a top priority by 39% of client-side marketers, up 10% since last year....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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