Indian Festivals: Transitioning from Sanskari to Sexy
Aakriti GoelGrey Group India
India has long been a land of festivals. Many people around the world will already know of Diwali, and other significant festivals celebrated in India include Holi, Navratas/Durga Puja, Onam and Christmas. But where once communities came together to celebrate traditions and culture, the character of these festivals is changing, along with Indian society.
Globalisation is a major factor, as increasing awareness of western culture, driven by an influx of western brands and media, means that a new narrative for festivals has emerged. They are shifting away...