Chevrolet: Taxi Drivers University
Agency: Sancho BBDOClient:GMProduct:Taxi Chevrolet
Objectives
Principal Objective:
To generate a strong bond between taxi drivers and Chevrolet, connecting them emotionally with the brand in a way that is so powerful it surpasses the importance of prices, products and promotions.
Other brand objectives:
To forge a role as market leaders, positioning the brand as a group of experts, known for the innovative way we reach our customers.
To generate our own space in the market, a place where trust and credibility are automatically transmitted to potential clients. A space to differentiate us...