Mobile in Asia: How mobile apps are transforming Asian lifestyles

This article looks at the ways in which mobile apps are rapidly transforming lifestyles across Asia and considers the implications for marketers.

Mobile in Asia: How mobile apps are transforming Asian lifestyles

Reynold D'SilvaFacebook

Mobile in Asia

This article is part of a collection of articles on mobile in Asia. Read more.

Mobile video is personal TV

Put aside the conventional pan-Asian picture of the happy extended family gathered around the TV set, watching programmed video entertainment together at prime time. The new reality being created by apps like HotStar, is one of personalized video viewing: each member of the family can now watch what she likes, when she likes. Since most Asian families own only one TV, this...

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