Dove: Real Beauty Sketches

This brief case study for Dove, the beauty brand, describes a campaign that confronted women about their self-image.

Dove: Real Beauty Sketches

Agency: Ogilvy Brasil São PauloAdvertiser: UnileverBrand: DoveCountry: Brazil

This case study was most read on Warc in 2015. Read other popular content on Warc.

Only 4% of women believe they're beautiful. How to inspire the other 96% to feel the same?

A decade after Campaign for Real Beautystarted Dove wanted to modernize its mission. In a radical strategic shift, Dove evolved the social debate beyond beauty stereotypes to address the new enemy to feeling beautiful — a women's inner beauty critic. The goal was to...

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