Willlis Innovation Challenge: Unleash your thinking

This case study demonstrates how global risk advisor and insurance broker Willis successfully used an internal communications campaign to capture some of the great ideas floating around the business.

Willlis Innovation Challenge: Unleash your thinking

Radley Yeldar

Executive summary

With ambitious plans to become 'The world's best risk advisor, insurance, and reinsurance broker', Willis' new CEO Dominic Casserley identified that innovation needed to become a key pillar for the business, ultimately contributing to its growth.

But how to make innovation 'the way we do things around here' amongst 18,000 employees in over 400 offices?

Enter the Willis Innovation Challenge — an annual internal event that seeks grass roots engagement with innovation. Radley Yeldar devised an internal communications campaign that incorporates digital, ambient and print — one that engages with...

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