ESOMAR Digital Dimensions 2014: New directions in digital research

This report summarises the key papers and presentations from ESOMAR's Digital Dimensions 2014 conference, exploring the themes of online research and big data, social media research and mobile research.

ESOMAR Digital Dimensions 2014: New directions in digital research

Manfred MareckResearch Marketing

ESOMAR's Digital Dimensions 2014 Conference – "Online + Big Data + Social Media + Mobile" – showcased a range of papers on the many new digital tools and techniques available to researchers.

Browse all the papers from ESOMAR Digital Dimensions 2014

In his opening remarks Jon Pouleston (GMI, UK) and chair of the conference's programme committee 'warned' delegates to be prepared for a sustained period of change in the MR industry, where traditional assumptions will continue to be challenged. Such paradigm shifts are likely going to...

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