Canon Australia’s Instagram Love Story

The article outlines how Canon, the camera brand, uses Instagram and online influencers to keep its brand relevant in Australia.

Canon Australia's Instagram Love Story

Anna HamillWarc

Nina Spinnari, Head of Digital for camera brand Canon in Australia, is clear about the relationship between photography enthusiasts and their cameras: it's nothing short of true love.

In fact, building on a deep love for what can be sometimes a solitary hobby has spurred the camera brand's marketing strategy in Australia. But like many in love stories, sometimes real life gets in the way. 

"The kind of loving relationship with the camera and the process of taking photos is a very, very wonderful thing," Spinnari said at the Socialbakers conference in...

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