MasterCard: Social relationships – using social data insights to win hearts and wallets
Campaign details
Brand: MasterCardLead agency: Digital Arts NetworkContributing agencies: McCann Worldwide, Octagon, Carat Asia PacificCountry: SingaporeIndustry: Banks, credit cards, loansChannels used: Content marketing, Internet - display, Mobile & apps, Online video, Social mediaMedia budget: 5 - 10 million
Executive Summary
This entry is not just about "social".
Because what we created was much more meaningful and impactful than a medium, platform or campaign.
What we created shook a 50-year-old brand to the ground...