adidas Virtual Footwear Wall

Adidas, the sports footwear manufacturer, wanted an in-store product wall that would showcase its entire range, amounting to 4,000 new designs every season.

adidas Virtual Footwear Wall

Start JudgeGill

Client: adidas AGCategory: Experiential Environments?

Executive summary

The adidas Virtual Footwear Wall (VFW) is a seriously smart retail experience with the power to cram 4000 shoes into a single store and enough technology to blow your boots off. Gender sensing cameras. Smart filtering. Super-detailed, realtime rendered footwear models with full 3D interaction, and totally immersive environmental sound, getting you closer to adidas than ever before.

Charged with reinventing how footwear is retailed in-store and increasing footwear sales for global sports brand adidas, the Virtual Footwear Wall is already proving itself fit...

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