Feature phones to wearables: Covering all the bases in mobile research

This event report looks at how market researchers are utilising technology, old and new, to reach sometimes neglected audiences.

Feature phones to wearables: covering all the bases in mobile research

Brian CarruthersWarc

Device agnostic

Market researchers tend not to be in the vanguard of technological change, understandably. Although they need to be aware of new developments, at the same time they must be mindful of what devices most consumers are using and how they can be most effectively reached. In emerging markets that frequently means feature phones, Alistair Hill of OnDevice Research, reminded an audience at Market Research in the Mobile World, an event held in London in September 2015.

In a market such as South Africa, research...

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