Oxfam: Unwrapped

Oxfam wanted to convince people to buy their friends a farm animal that would be sent to needy recipients in developing countries.

Oxfam: Unwrapped

TEQUILA

ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: New ZealandDate program started/ended: 10th November - 24th December 2006

Product Description: Oxfam 'Unwrapped' is a fundraising campaign with a twist. Donors choose unusual but practical Christmas gifts (like farm animals, teacher training or clean water) for their friends. Then a card goes to the friend, but the actual gift goes directly to make a real difference for people in need.

Advertiser/Client Name: Oxfam New ZealandMedia Channels: Web Advertising

STRATEGY

Marketplace Challenge:

Generally speaking, New Zealanders are very generous with charity...

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