Wearable technology: Implications for personalisation and privacy

Jo Bowman

This event report asks some pertinent questions about the growth of wearable technology. Wearables have created the 'quantified self', as users track their every move, gathering information about their eating, sleeping and exercise habits.

Wearable technology – implications for personalisation and privacy

Jo Bowman

The massive – and growing – market in wearable technology promises to provide deep insight into consumers and their behaviour, tracking every move they make and, in some cases, measuring every heartbeat. Yet the willingness of consumers to share such intimate data rests on trust in the companies and brands they deal with – and getting a service or something else in return they believe is a fair exchange for their valuable personal data.

The quantified self

Todd Cullen, Global Chief Data Officer, Ogilvy & Mather, told I-COM that...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands