Transformational innovation: the secret to success in 2016

Judy Silber

This event report gives insight into how digital businesses are harnessing data to create huge advantages.

Transformational innovation: the secret to success in 2016

Judy Silber

Successful companies have figured out how to make the most out of digital data, while at the same time selling real products that people want or need, according to R. "Ray" Wang, principal analyst and chairman of Constellation Research.

Wang, in a keynote presentation at the CMO Summit in Napa, California, said that in this digital business model, post-sale – everything that occurs after a sale – is just as important, or sometimes even more important, than the initial sale.

It's an on-demand market, he said. If you're not capturing...

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