Pet Humanisation: The trend and its strategic impact on global pet care markets – executive briefing

This report explains the rising trend in pet humanisation, as small animals become popular pets in several markets and people become increasingly willing to spend more on pet accessories.
  • Rising popularity in small pets is driven by a need for low maintenance companionship, as more people live in alone and in smaller spaces.
  • For many people (and especially women), their pet is a member of the family - and this humanisation encourages higher spending on pet care.
  • Pet owners can be split into three groups: mainstream humanisers, extreme humanisers and anti-humanisers - with different ways to target each group....

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