Personalise through the internet of things

This article examines the ways in which the internet of things (IoT) can capture behavioural data to enable personalisation of goods and services.

Personalise through the internet of things

Sunando DasTNS

The group of technologies known as the Internet of Things can capture behavioural data to enable the personalisation of products and services. Energy Smart Meters are an example of this application.

New technology

This article is part of a collection of articles on the marketing opportunities in new technology. Read more.

Smart meters: need to become even smarter in order to detect granular energy data

Personalised marketing is now becoming a reality through a broad technology known as the Internet of things, social media and mobile data applications. Right...

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