The planning landscape in 2020 - A punter's view

John Shaw

Planning in 2020 is unlikely to look much different to planning in 2012 because its rate of change over time is often overestimated.

Back to the future

John ShawRapier

The planning landscape in 2020 – A punter's view

The rate of change over time is often overestimated. Planning in 2020 will resemble planning in 1985 but will be more client-focused and more important than ever.

Any prize that is a lifetime's supply of something is clearly designed to attract younger contestants, unless it's slippers or denture fixative. On current projections, a 25-year-old prize winner would receive about 600 issues of Admap,an unimaginable luxury; whereas at my age, I would only receive 276, a very pleasant, but considerably smaller, trophy. It's...

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