La Presse Limitée: La Presse+ launch
Cossette
Situation analysis
Overall assessment
Known for the quality of its content and the popularity of its columnists for the past 129 years, La Presse, the largest French-language daily in North America, has also been affected by the changes in readership brought on by the proliferation of media channels.
Across the world, the newspaper industry is suffering from the rapid growth of digital communications and a swiftly diminishing readership tied to adverse demographic trends. As a result of the continuous aging of baby boomers—traditional newspapers' primary readers— global advertising revenue has gone...