10 trends in Latin America

This article identifies 10 trends surrounding consumer expectations in Latin America, showing that its people embrace technology, education and entrepreneurialism, and consumers welcome brands as agents of social transformation.

10 trends in Latin America

Trendwatching.com

Latin America is embracing technology, education and entrepreneurialism and consumers are welcoming brands as agents of social transformation. A Trendwatching.com report from its São Paulo office gives pointers to any brand operating, or planning to, in the region

The consumer market is growing rapidly throughout Latin America. And one thing has been rising faster than income for consumers in South and Central America, and that's their expectations. Fuelled by rising incomes and greater access to information, the region's rapidly emerging and expanding consumer class is demanding, yet optimistic, about new brands, products and experiences....

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