Global Marketing Index, November 2012: Marketers grow more pessimistic over budgets
Suzy YoungWarc
- Marketing budgets are cut in Asia Pacific and Europe and remain static in the Americas
- Trading conditions improve worldwide
- Staffing levels rise everywhere but Europe
- The headline GMI shows improvement in the Americas and Asia Pacific but remains negative in Europe
Warc’s headline Global Marketing Index shows mixed conditions for marketers in November.
Combines data for trading conditions, marketing budgets and staffing. Above 50 = generally...