Transport Accident Commission (TAC): The Ripple Effect
Agency: Grey MelbourneClient: Transport Accident Commission (TAC)Product: Road Safety
Objectives
Speeding is the biggest cause of deaths and serious injuries on Victoria's roads. It has long been one of the main issues that the Transport Accident Commission has tackled. It is now the big issue.
33 campaigns have addressed the speeding issue over the 22 years of the TAC's existence, all created by the one agency. Now the TAC wanted to find a new way into the minds of younger drivers who have a disproportionate impact on the...