The future of the agency strategist lies in being a whole-puzzle thinker

This article argues that the real role of the strategist is to find new growth by answering the big questions that face the organisation and embracing the need to step beyond the conditions that have delivered success to date.

The future of the agency strategist lies in being a whole-puzzle thinker

Richard HuntingtonSaatchi & Saatchi

The future of the agency strategist lies in being a whole-puzzle thinker - capable of ranging across the spectrum of tasks, problems and questions with ease and competence. And in being able to find new growth by answering the big questions that face the organisation.

The Future of Strategy

This article is part of a collection of articles on the future of strategy. Read more.

The skills of the strategist are, with the best will in the world, unnecessary. In any...

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