Brand loyalty: Time for a rethink

This article looks at how customer loyalty is shifting in the UK, US, Brazil, China and India. Brands need to review how they are delivering value to their audience across channels; equally, they need to have an integrated strategy to deliver a seamless experience regardless of the touchpoint.

Brand loyalty: Time for a rethink

Mignon BuckinghamICLP Worldwide

In these tough economic times, brands must keep their loyal customer base engaged, but research shows global differences in how well consumer interaction is working.

At a time when much of the world is still struggling in the post-recession economy and with many sectors under unprecedented pressure, the focus for all brands is the same – how to increase customer loyalty, drive sales and boost profitability.

Technology is driving a significant shift in consumer behaviour, which is fundamentally affecting the way brands need to think about driving customer loyalty. The...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands