Bolthouse Farms: Baby carrots - eat 'em like junk food

This campaign aimed to rebrand carrots for Bolthouse Farms, a leading U.S. carrot producer.

Bolthouse Farms: Baby carrots - eat 'em like junk food

Crispin Porter + Bogusky

The 'Baby' Version

How do you get people to eat their veggies? The USDA hasn't cracked it. Neither has the school system, our mothers, first ladies, or even bugs bunny. How would a group of planners do any better? By doing what we do best – identifying a whole new truth when the old one's just not working.

There's no denying that carrots are good for you. With all that beta-carotene, potassium, and x-ray vision dust, they're super-veggies packed with nutritional benefits. In fact, carrots are...

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