KFC Menuboards: Simplifying the familiar

The launch of new products and meals had caused KFC’s menuboards to become visibly cluttered, impacting negatively on customers’ brand experience.

KFC Menuboards: Simplifying the familiar

KFC Menuboard: Simplifying the familiar

Point of Sale

Design Bridge

EXECUTIVE SUMMARY

Show Me The Money!

In the past few years, KFC menuboards had become visibly cluttered with the launch of snacking products, a new value menu and specialty beverages. Research indicated the menuboards were negatively impacting overall brand experience by confusing Medium/Light brand users and constraining trade-up/reducing visibility of new products for Heavy users. Moreover, key competitors had raised their game on food values and clarity of priorities in their point of sale. All set against a recessionary backdrop with pressure on consumer spending....

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