The three secrets of video-based digital marketing

This event report sets out a framework for branded video content, with three key types of content.

The three secrets of video-based digital marketing

Geoffrey PrecourtWarc

In 2013, Johnson & Johnson's Clean & Clear had no meaningful online video presence. A year later, it had some 120 items on YouTube, with three or four times that amount of content repurposed from this original set into various digital platforms.

As video becomes an increasingly effective way to speak to an increasingly attractive, and increasingly mature, millennial audience, "What are the new models?" Kim Larson, global director of Google's BrandLab, asked delegates at the Association of National Advertisers' (ANA) 2015 Media Leadership conference in Hollywood, Florida....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands