The three secrets of video-based digital marketing
Geoffrey PrecourtWarc
In 2013, Johnson & Johnson's Clean & Clear had no meaningful online video presence. A year later, it had some 120 items on YouTube, with three or four times that amount of content repurposed from this original set into various digital platforms.
As video becomes an increasingly effective way to speak to an increasingly attractive, and increasingly mature, millennial audience, "What are the new models?" Kim Larson, global director of Google's BrandLab, asked delegates at the Association of National Advertisers' (ANA) 2015 Media Leadership conference in Hollywood, Florida....