Global Marketing Index, February 2014: Improving trading conditions boost marketer optimism

Suzy Young

This article summarises the results of Warc's Global Marketing Index (GMI) for February 2014, when the headline GMI metric increased, backed by improvement in business conditions in the Americas.

Global Marketing Index, February 2014: Improving trading conditions boost marketer optimism

Suzy YoungWarc

  • Headline GMI increases in February, backed by improvement in business conditions in the Americas
  • Marketing budget growth slows, but planned spend continues to rise
  • Mobile and digital (excluding mobile) budgets continue to show highest monthly growth

Marketers’ optimism was underpinned by rapidly improving trading conditions in February, according to the latest data from Warc’s Global Marketing Index.

Across all featured regions, the headline GMI measure – which takes into account...

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