20:20 hindsight: Predictions for the future… five years on
Andrew Marsden
In the spring of 2009, Andrew Marsden predicted 10 things marketers would need to know in 2013. We asked him to mark his own homework for spring 2014. How did he do?
1. Think global
My first observation was that marketing would need to move from thinking global and acting local, to acting global too. The shift of economic growth from west to east was already evident, as was the lack of growth in Europe. The BRIC nations, with resources in either oil or gas and vast...