Culture Vulture, Luxury Edition 05

This report explores the global luxury market, describes ten cultural dynamics driving change in the market, and applies those trends to several luxury categories.

Culture Vulture, Luxury Edition 05

Victoria CookMindshare

From space tourism to jewelencrusted mineral water bottles, we have seen a huge increase in the sale of 'non-essential' goods and experiences, thanks to the global rise in the numbers of wealthy and the middle class. There were an estimated 330 million luxury consumers in 2013, increasing by 10 million per year, spending €217bn, according to Bain & Co. 'Lens On The Worldwide Luxury Consumer', January 2014. Derived from the Latin word 'luxus' meaning excess, today the concept of luxury is constantly evolving and, as we shall see, subjective. It is typically...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands