Mobile first: Programmatic buying
Zac PinkhamMillennial Media
Programmatic may be full of jargon, but it represents a huge opportunity for brands to just pay for the consumers they want to reach, allowing for budgets to be swiftly moved to achieve the best ad conversions.
Still a relatively new discipline in the mobile advertising world and, indeed, only accounting for a small proportion of total digital media spend, mobile programmatic is shooting up the priority list as more advertisers increasingly begin to view programmatic as the future of all digital trading.
Alongside what has been a massive buzz for programmatic...