Mars Snickers: You're not you when you're hungry
BBDO New York
SUMMARY
The “You're Not You When You're Hungry” campaign is based on the simple, universal truth that people are not themselves when they’re hungry and that SNICKERS® can help sort them out. Everyone knows someone who turns into a very different person when they’re hungry. There are universal “symptoms” of hunger – crankiness, irritability, lethargy, lack of concentration, etc. – that cause you to be off your game or act like someone else all together. We realized that SNICKERS®, a brand rooted in hunger satisfaction, was uniquely poised to...