How Quartz beats ad-blockers by building better ads
Digital advertising has an empathy problem, believes Joy Robins, Quartz.com's VP of advertising and strategy.
Advertisers have become so fixated on blasting through the noise, and publishers are so desperate to monetize, that everyone has forgotten what's at the core of this entire ecosystem: the users.
Robins provided practical advice for media owners at Mumbrella 360 in Sydney on how publishers can begin "advertising with empathy" again, and design ads with users' needs in mind that boost engagement rather than ad blocker downloads.
Embrace the mobile revolution
Robins believes the...