14 predictions for digital marketing in 2013

This article shares the developments that Mindshare forecasts for digital marketing during 2013.

14 predictions for digital marketing in 2013

Nick Adams, Jenny Kirby, Jeremy Pounder, James Chandler, Richard Rowley, DuBose Cole, Paul Armstrong, Tim Mitchell, Richard Lane and Colin Schabort

  1. More consumers willing to pay for digital content = changing economic landscape for digital media –People will become increasingly happy to pay to access digital content thanks to the continually improving content-consumption experience afforded by tablets. At the same time, the profile of paid-for digital content consumers will continue to diversify as tablets continue to fall in price. Already in 2012 we saw £1bn worth of digital entertainment content downloaded in...

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