14 predictions for digital marketing in 2013
Nick Adams, Jenny Kirby, Jeremy Pounder, James Chandler, Richard Rowley, DuBose Cole, Paul Armstrong, Tim Mitchell, Richard Lane and Colin Schabort
- More consumers willing to pay for digital content = changing economic landscape for digital media –People will become increasingly happy to pay to access digital content thanks to the continually improving content-consumption experience afforded by tablets. At the same time, the profile of paid-for digital content consumers will continue to diversify as tablets continue to fall in price. Already in 2012 we saw £1bn worth of digital entertainment content downloaded in...