Singapore, Hong Kong millennials do financial services differently

This article explores behavioural research on how millennials in Singapore and Hong Kong engage with financial services products.

Singapore, Hong Kong millennials do financial services differently

Josh GallagherHavas Asia-Pacific

Singapore and Hong Kong have traditionally been two of Asia's key financial hubs, with the countries now ranked third and fourth respectively in the world financial centers rankings brought out by London-based research firm Z/Yen Group. It is no doubt then that in these markets, with relatively small population bases, financial products and services play a very pivotal role in the lives of consumers.

The proliferation of finance conversation – across the media and indeed everyday conversations - has seen a growing level of base knowledge when it...

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