Global Marketing Index, January 2015: Global marketing activity buoyant and rising in January

This article summarises the results of the Global Marketing Index (GMI) for January 2015, when global marketing budgets rose for the 25th month and trading conditions were strong and improving in each region.

Global marketing activity buoyant and rising in January

World Economics

  • Marketing budgets rise for 25th month
  • Trading conditions strong and improving
  • Rapid growth in Digital and Mobile

Overview

The Headline Global Marketing Index (GMI) for January registered a value of 57.7, up by 2.6 on its value the previous month. This indicates that panellists throughout the world are experiencing strong and rising business activity. This pattern was seen in each constituent region. The Headline Index reached 58.1 in Europe, up by 1.6 on December, 58.5 in the Asia-Pacific up by 1.5 and 57.3 in the Americas, up by 4.1.

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