McDonald's: Sharing The Blessings With One And All

This campaign aimed to promote McDonald's in Hong Kong during Chinese New Year.

McDonald's: Sharing the Blessings with One and All

Campaign Details

Brand Owner: McDonald'sAgency: DDB Hong KongBrand: McDonald'sCountry: Hong KongIndustry: RetailChannels Used: TV, Print, Online, Outdoor, Radio

Executive Summary

As a big part of local communities, McDonald's wanted to celebrate the spirit of Chinese New Year by blessing its own extended family: the customers!

Our campaign had to deliver against some tough objectives, to drive not only business by 10% but also key brand metrics by 10% too. Instead of focusing on the 90% of people who do get...

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