Global Marketing Index, September 2012: Global Marketing Index improves in September
Joseph CliftWarc
- Global Marketing Index rises for second month in a row
- Trading conditions improve significantly in the Americas
- Marketing budgets continue to fall in Europe
Warc’s latest Global Marketing Index (GMI) has registered an increase in all regions for September 2012.
Combines data for trading conditions, marketing budgets and staffing. Above 50 = generally improving; below 50 = generally declining
Headline GMI, a metric combining panellists’ responses on current trends in marketing...