Accelerating the growth of ecommerce in FMCG
Stéphane Roger
Accelerating the growth of ecommerce in FMCG
By 2017 nearly half (48%) of the world's population will have internet access, up from 32% in 20121. By the end of 2014 the number of mobile-connected devices will exceed the number of people on the planet2. However, in the FMCG sector, ecommerce is still in its early days representing a mere 3.7% share of FMCG sales in the markets we track globally.With FMCG growth rates of 54% in France, 45% in China and the global grocery market...