The Maker Movement delivering cutting-edge marketing tech

This article describes how marketers should not focus on future technological developments but instead take full advantage of the current Maker Movement subculture.

The Maker Movement delivering cutting-edge marketing tech

Anthony J. JamesTrinity Consulting

We have now entered the golden age of the Maker Movement – a futuristic open-source technology-based DIY subculture that encompasses electronics, robotics, wearables, Virtual Reality and 3D printing. Anthony J. James explains how to apply this new movement to advantage in a marketing context.

New technology

This article is part of a collection of articles on the marketing opportunities in new technology. Read more.

When looking to the future, there's a tendency among commentators to talk about technologies as if they were part of some distant...

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