Digital brand-building the Nestlé way
Geoffrey PrecourtWarc
Pete Blackshaw, Nestlé global head of digital and social media, finds time every day to review his company's Facebook pages – all 600 of them.
"I've been in my job for 16 months," he told a Southern California morning audience at the Association of National Advertisers' (ANA) 2012 Digital & Social Media Conference. "Or about 50 social-media years."
Blackshaw already is a big name in the digital world. He was an early digital visionary at Procter & Gamble, founded PlanetFeedback, spent 2007-2011 as Nielsen Online EVP/digital strategic services, and is...