Nutrilon: Capture every 7 days of Chinese mom

Jamo Woo and Icy Han

This case study explained how Nutrilon, an imported infant-milk brand, used programmatic ad buying to reach mothers in China.

Nutrilon: Capture every 7 days of Chinese mom

Jamo Woo and Icy Han

Campaign details

Brand owner: DanoneLead agency: NIM DigitalBrand: NutrilonCountry: ChinaIndustry Baby foodChannels used: Internet - display, Internet - general, Internet - search, Mobile and apps, Social mediaMedia budget: 5 - 10 million

Executive summary

The competition in the infant-milk-powder market in China is fierce, especially in e-commerce, so to stand out among floods of competitors and drive sales, leading imported brand Nutrilon decided to conduct a cost-effective digital marketing strategy via precisely understanding the...

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