Find the right social data
Amy AveryProximity North America
Coding conversations by emotion has always been a challenge but now tools such as Social Emotion Score can more accurately reflect the impact of social conversations on sales.
Talk of Big Data is everywhere. And with what seems like a new social platform launching every day, the concept hits home as analysts wade through piles of data. The first response to Big Data seems to be using every bit of data to make communications more useful, but I find that the key is actually simplicity. Or Red Data: the concept...